Inside the world of Kenzo: the Japan-founded, French-based fashion house blending the visual and olfactory into couture
Perfume and fashion have been inextricably linked since the 18th century; even now, the union of these two worlds continues to revolutionize the industry. Couturier-perfumers past and present created fragrances in harmony with the spirit of each house. Clothes, perfumes and their caskets thus form a coherent whole. Couturiers accompany their collections with olfactory creations, offering an invisible, imperceptible dress that leaves a trail, just as a dress leaves a train.
Silvana's new publication series explores the perfumes of couturiers, symbolizing the timeless union between fashion and fragrance. The first volume is dedicated to Kenzo, a French luxury fashion house founded in 1970 by Japanese designer Kenzo Takada. His signature designs are bedecked in stripes, checks, prints and especially florals, and it is little surprise that the brand's perfumes draw heavily from the latter. From the iconic Flower to the daring Kenzo World, the world of Kenzo is a universe that smells beautiful.
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